Crisis Communication in the Age of Social Media
Companies and organizations that today have no topic monitoring and no crisis communication plan live dangerously. Via online channels, any information can be reinforced to an uncertain extent. Like in a domino, criticism and malice spread from one platform to the next and could eventually end up in the classic media.
What has also changed is the conscientiousness with which news is written and launched into the world. While classical media are subject to media law, individual Internet users have much more leeway to get involved in their own opinions. The more the crisis unfolds, the more important it is to concentrate on the levers that can counteract what is happening.
Companies and organisations need to be well prepared. Possible crisis potentials must be identified. The teamwork of the crisis team must work effectively. Specialists from different specialist areas must be informed. In this way it is possible to react sensibly even under time pressure. The argumentation must be stringent, the statements honest right from the start. The public should be continuously informed about crisis management. Offline and above all online.