The Elevator Pitch
The core of every storytelling is the so-called elevator pitch. But what can you imagine under such an elevator pitch?
Suppose you are at a congress or conference. After a long day full of exciting lectures, you are standing at the elevator on the ground floor in the evening and want to drive up to your hotel room. In front of the elevator door you come across – you can imagine it the way you want it – a beautiful young colleague or an attractive young gentleman and you think: What is possible?
And now you have time to take care of your counterpart – and only as much time as you need to be upstairs and get out. Since the congress is taking place in the USA, we say in Las Vegas, and the hotels there are a little higher than ours, you have exactly one and a half minutes for this action. And exactly what happens in this elevator is an elevator pitch.
The elevator pitch attracts attention. And since you can’t tell the whole stunning story in 1:30, the Elevator Pitch should first arouse your interest. You want your counterpart above to say: “That sounds interesting. We should definitely continue this conversation. Maybe we’ll meet tonight at the bar…?”
The Elevator Pitch is supposed to make you curious for more. The Elevator Pitch tells the story of the company in 1:30 minutes. Every employee should be able to use the Elevator Pitch to present their company in their own words in one and a half minutes so that a first concrete impression is made and that the interviewer is interested in closer contact and further information.
But why do you need an elevator pitch? Isn’t it enough for you – the boss – to know how your company works? No, that’s not enough! Because especially in change processes you are dependent on your employees “pulling along”, that they change with you.
If you now believe that everyone in your company already knows where you’re going and you don’t need an elevator pitch, then simply ask five employees – including members of management – to come to your office one by one on a trial basis and have them introduce you to the company in one and a half minutes: Goals, mission statement, profile in competition – of course without company brochure and cheat sheet. If you are presented with five companies that really have nothing to do with each other, then it’s time to formulate an elevator pitch. That will be the case in nine out of ten medium-sized companies. Promised!