There are so many social media that you can quickly and easily lose track. The selection of the most important media for you depends on your goals and your resources.
Our matrix provides you with clues as to which channels are important to you and when. It helps you because we have rated social media according to their relevance to important goals with school grades.
In most cases, we recommend the following measures:
a) Ensure that your brands are included as addresses in all relevant social media (see here for justification and procedure),
b) It is essential to set up a monitoring tool (see above),
c) It is essential to create a bit.ly account to measure access,
d) It is imperative that you set up a YouTube channel if you have videos,
e) absolutely building a SlideShare channel; we recommend at least one Silver account for 19$ per month, in order to adapt the site to your corporate design and to receive statistical evaluations.
f) It is absolutely necessary to maintain a Xing company page as an address (modern variant of “yellow pages”),
g) optional use of Xing groups for the acquisition of new leads (for strategy see here),
h) Maintain a LinkedIn company page as your address if your business is internationally oriented (modern variant of “yellow pages”) (for procedure see here and here),
(i) optional use of LinkedIn groups to acquire new leads in Anglo-American markets,
(j) optional use of Viadeo groups to acquire new leads in Asian markets and France,
k) optional creation of a Facebook company page,
- if you are looking for qualified younger employees,
- If you are in B2C communication with a target group in an age group of up to 40 years,
- if you want to create an open, modern and communicative image for yourself and can sustainably afford the operation of such a site (for the procedure see here),
l) in the long term, the establishment of a presence in Google+, since Google+ is still highly relevant for search engine marketing and SEO (reading tip),
m) optional use of Twitter,
- as a tool in trade fair marketing (including Twitterwall; reading tip and here),
- as a tool for the analysis of current events,
- as a B2C sales instrument,
- to support your other social media marketing activities (reading tip),
n) Building your own corporate blog as a news part of a website, which can be easily integrated into social media.