Susanne P. is a customer consultant. Since mid-2020, her workplace has mainly been the table in the dining room. Meetings with colleagues from the team and from product development take place online, and information flows. Susanne is very much up to date. But the feeling has changed. “We circle like atoms around a nucleus. Everyone is pulling their orbit, doing what they’re supposed to. But somehow the fun is gone because you don’t hear anything from your colleagues anymore.”
Media for Employees: Strengthen the Power of Team Spirit
The isolation of workers has arisen as a result of increasing specialization and division of labor. It has increased worldwide as a result of the pandemic. New work models have emerged at a breathtaking speed – faster than people have been able to come to terms with them. Home offices are good for the environment and for work-life balance. But the “we” feeling among employees has developed cracks. Closing them is a job of internal communications. Part of this is media for employees, which not only informs, but also welds the workforce back together into a strong community of solidarity.
Employee media are part of internal communication and thus a management tool. Done correctly, they strengthen employee motivation and the organization’s image.
The Appropriate Medium
Do you need an attractive, regularly published medium for your employees? Would you like to reconnect your colleagues in the home offices and strengthen the sense of community among your employees? Rely on our many years of experience. We provide you with the concept and content for personal, entertaining and informative employee communication. A tailor-made concept takes your individual framework conditions into account. This includes, for example, these questions:
- What do you expect from an employee medium? What are your goals?
- How many people are employed by your company?
- How many departments are in your company?
- Are there employees responsible for communication, PR, marketing and advertising?
- Are information channels or platforms for internal information already in place?
The last point, i.e. the question about the topics, can only be answered by very few people at the beginning. To be honest, actually no one. Because that’s exactly the problem. You ask yourself: What should we write about? We know the answer to this question. Give us the task of presenting you with the colorful potpourri of topics.
Rely on an experienced partner
We have been designing employee communications since our founding, i.e. for 30 years. For small and medium-sized companies, we design and write content in such a way that it is read with pleasure by employees in all departments and a dialog is initiated. But employee communication is also an extremely sensitive area. It is reluctantly placed in the hands of external partners. After all, it involves confidential and often personal internal information. A trustworthy partner is therefore the be-all and end-all.
Here’s What We Can Do For Your Employee Medium
Companies entrust us with their employee medium because they don’t have the staff internally to handle this project professionally. Because there is a lot to do:
In the Area of Medium and Design:
- We identify the ideal channels and formats for your business.
- We create the appropriate medium in your corporate design.
In the Area of Content:
- We develop a long-term editorial plan for your topics, but also leave room for spontaneous projects and actions.
- If you do not have your own photographer, we will take care of high-quality and attractive photos directly in your company.
- You send us your suggestions for topics, draft texts, dates for anniversaries or events and we will write attractive texts for you.
- Hire us for professional videos and podcasts. We prepare scripts and transcripts and provide informative and atmospheric film and audio contributions.
- We talk with project managers and the team about successful projects and about new plans and offer your employees much more.
Your employee medium contains the articles that interest your employees – across all departments. We plan, coordinate and write for you so that the topics always reflect the entire company. Start a new era of employee communication with us, so that you don’t just have employees, but a strong community of solidarity.
What is internal communication, what are employee media?
Employee media is often referred to as internal communication. But internal communication is more. Internal communication is the totality of all processes of communication among all employees within an organization. On the one hand, it is organizational and formally regulated, such as team meetings, individual discussions and company meetings. On the other hand, it is supplemented by informal communication, which takes place in the coffee kitchen, for example. Media for employees are therefore a component of internal communication and a management tool for the organization. They can have different formats. That’s why the term “employee magazine” no longer applies.
Together, we will find the right format for you.
What do employee media achieve?
The goals of internal communication are a triumvirate: information, identification and motivation. Motivation is also the central goal of employee media. They offer readers transparency, orientation, opportunities for dialog, and information about what is happening in and plans for the organization. For employee media to promote motivation, many parameters must be met. For example, the sensitive points of the content include:
– Each department or area of activity should be given equal consideration (equivalence),
– the flow of information should also take place from the bottom up in hierarchical terms (openness), and
– the different reception competencies of employees should be taken into account.
If you are interested in more information, please download our Whitepaper.
How much do employee media cost?
The cost of employee media has a wide range. Therefore, this question can be answered as little as the question “How much does it cost to build a house?” For example, the internal time required to create, plan, and edit an employee medium depends on the number of employees and departments, regional distribution, and employee multilingualism. Formats range from a simple PDF document to a complex of intranet, printed magazine with app, audio and video contributions. The cost of an employee medium is based on how much budget can be spent in the long term. After all, regardless of the format, it’s important that you publish regularly.
If you’re interested in a cost estimate, contact us to arrange a free first consultation.